Bluetooth Uses Magick To Grow Its Business

What does the Bluetooth symbol have to do with witches?

by Tami Jackson

Bluetooth sets the standard for 

wireless communications. Its 

service allows TVs, mobile
devices and desktop computers to
communicate wirelessly, and
device to device.

Recognize this symbol? If you ever use wireless technology you've undoubtedly seen it.

What you might not realize is the Bluetooth company logo is an ancient binding Rune. Perhaps we'll talk about binding Runes and how witches use them for working powerful magick some other time.

For now, you'll need to know that the Bluetooth binding Rune is made from two powerful Runes and both have very specific meanings; magickally. The first Rune, "Berkana," is also the Norse word for Birch tree. (See image of Berkana, below.)

Berkana is also called "Berkanan"
(Germanic), "Bjarkan" (Viking)
and "Berkano" depending on dialect 

SIDE NOTE: In Norse mythology, the Birch is associated with Goddess Frigg (Odin's wife) and Idunna, Goddess of innocence and fertility. Odin (Frigg's husband) is vital to Rune casting because he is the God who first received the Runes and gained their meanings from a great deal of self-sacrifice.


Berkana stands for "growth" and "rebirth." Knowing that, it's easy to conclude why an entrepreneur would incorporate this very positive symbol into his/her company logo! Obviously, Bluetooth wanted to induce growth and rebirth magickally and, since they're setting the standard for wireless communications today, we can deduce that their magick is working!

The second half of the binding Rune is Gebo. Gebo means "gift of the Goddess." Life teaches us that with every gift there is an obligation for reciprocity. Or to think about it another way, Gebo is all about having a "fair exchange" and about gaining a reward for sacrifice. 

Gebo means "Gift of The Goddess"

What better company logo could any business adopt besides these two ancient Runes bound together in an overlay? By putting the two runes together, Bluetooth sealed its future success with growth and reciprocity.

The plot thickens: With all the advertisements around teeth whitening these days, it's entertaining to realize Bluetooth is named after a wealthy royal who had stained teeth!  

"Bluetooth" was the nickname given to Scandanavian Warrior King Harald Gormsson, who loved eating Denmark's wild blueberries. Reportedly, they didn't have teeth whitening strips back then, so when King Harald smiled ... (*ahem*). 

Don't blame me for making that Bluetooth name connection to King Harald. I learned about it from Symbols, A Universal Language, by Joseph Piercy.

Finally, this whole Bluetooth symbol thing has me wondering: Are the blue stained king's teeth the reason why Bluetooth made it's logo blue? Does the shape of their logo look like a tooth to you?  (One can only postulate!)

If you're interested in learning the Runes, so you can incorporate the same kind of magick Bluetooth uses in all your business dealings, I recommend The Little Giant Encyclopedia of Runes by Sterling quite strongly. I've read many Rune books and this has got to be the absolutely best one I've found.